WHO IS STRATEGIC BUSINESS COMMUNICATION COURSE FOR?
The course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management. Professionals have a strategic role in leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.
Gaining understanding and commitment to the effort required to take an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This training course explores solutions to the communications challenges leaders currently face.
WHAT WILL I LEARN?
Leading Communications
- Relational leadership: influencing and inspiring through relationships
- Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
- Aligning communications strategy with business objectives
- Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
Communicating during Change
- Ethos and desire: communicating compelling visions that change corporate culture
- Walk the walk, talk the talk: the leader’s role during change
- Commitment from senior managers: creating a coalition of committed communicators
- Transparent communications & reputation risk management
Emotional Intelligence
- Fundamentals of Emotional Intelligence
- Assess your Emotional Quotient
- Understanding the Four Pillars of Emotional Intelligence
- Turning managers into effective communicators: capabilities, core competencies and performance
Brand Management
- Corporate identity, image & reputation, vision, mission & values
- Building competitive advantage and business through branding
- Sharing the investment story: Investor relations and financial PR
- The leader’s communication role during crises
Leading Communications
- Relational leadership: influencing and inspiring through relationships
- Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
- Aligning communications strategy with business objectives
- Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
Communicating during Change
- Ethos and desire: communicating compelling visions that change corporate culture
- Walk the walk, talk the talk: the leader’s role during change
- Commitment from senior managers: creating a coalition of committed communicators
- Transparent communications & reputation risk management
Emotional Intelligence
- Fundamentals of Emotional Intelligence
- Assess your Emotional Quotient
- Understanding the Four Pillars of Emotional Intelligence
- Turning managers into effective communicators: capabilities, core competencies and performance
Brand Management
- Corporate identity, image & reputation, vision, mission & values
- Building competitive advantage and business through branding
- Sharing the investment story: Investor relations and financial PR
- The leader’s communication role during crises
JOIN 1000'S OF PROFESSIONALS
Frequently Asked Questions
NADIA Training Institute has been the benchmark for professional training in the Gulf market for more than 38 years. We have built thousands of careers and developed skill sets with our world-class training courses. Whether you want to enhance your job prospects or increase your productivity at work, you will find suitable courses at NADIA.
Yes, we do offer weekend and weekday classes based on students requirements. This may be planned with our learning consultants at the time of course registration.
Upon completion of any training program, while we cannot guarantee employment, we can connect you to recruiters and job vacancies from within our network.
NADIA Training Institute supports several different payment methods including cost-free instalment payment plans. Find out more by speaking to one of our learning consultants.
For partnership and business development inquiries, please contact us at training@nadia-training.com.
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