STRATEGIC BUSINESS
COMMUNICATION
COURSE

WHO IS STRATEGIC BUSINESS COMMUNICATION COURSE FOR?

The course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management. Professionals have a strategic role in leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.

Gaining understanding and commitment to the effort required to take an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This training course explores solutions to the communications challenges leaders currently face.

WHAT WILL I LEARN?

Leading Communications

  • Relational leadership: influencing and inspiring through relationships
  • Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
  • Aligning communications strategy with business objectives
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity

Communicating during Change

  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications & reputation risk management

Emotional Intelligence

  • Fundamentals of Emotional Intelligence
  • Assess your Emotional Quotient
  • Understanding the Four Pillars of Emotional Intelligence
  • Turning managers into effective communicators: capabilities, core competencies and performance

Brand Management

  • Corporate identity, image & reputation, vision, mission & values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises
Leading Communications
  • Relational leadership: influencing and inspiring through relationships
  • Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
  • Aligning communications strategy with business objectives
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
Communicating during Change
  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications & reputation risk management
Emotional Intelligence
  • Fundamentals of Emotional Intelligence
  • Assess your Emotional Quotient
  • Understanding the Four Pillars of Emotional Intelligence
  • Turning managers into effective communicators: capabilities, core competencies and performance
Brand Management
  • Corporate identity, image & reputation, vision, mission & values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises

JOIN 1000'S OF PROFESSIONALS

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  • Client Image

    I really enjoyed the training and felt so comfortable during that period.  The instructor’s style was very effective by explaining every subject and giving examples for each one. I really recommend my friends to come and participate in courses here
    • Zana Namiq
    • NADIA Training Alumni
  • Client Image

    Today I completed online Personality Development training conducted by Mr Tinu Thomas. The sessions were very informative, inspiring and interesting. He gave real life like examples which helped me understand the concepts clearly. My confidence level improved and I hope this course would help me pursue my future career in a better way. Thank you so much, Tinu.
    • GS Meera
    • NADIA Training Alumni
  • Client Image

    I just completed my training at Nadia with the trainer (Tinu Thomas). Tinu made the classes so interesting and he gave attention to each student. Classes were very informative. I will definitely recommend to my friends. 🙂 Mariska was so helpful throughout the course for any assistance. Thank you so much to team Nadia!
    • Sherin Kabeer
    • NADIA Training Alumni
  • Client Image

    I did my PHRM training with Mr. Tinu from Nadia and it was a fruitful learning experience for me. Mr. Tinu is a great trainer and he gives attention to each student in his class. He always ensures that each student understand every concept. I'm so glad that I chose Nadia and had the chance to learn from the best. Looking forward to do more professional trainings with Mr. Tinu.. Thank you Mr. Tinu and Nadia !!
    • Hashini K
    • NADIA Training Alumni

Frequently Asked Questions

NADIA Training Institute has been the benchmark for professional training in the Gulf market for more than 38 years. We have built thousands of careers and developed skill sets with our world-class training courses. Whether you want to enhance your job prospects or increase your productivity at work, you will find suitable courses at NADIA.

Yes, we do offer weekend and weekday classes based on students requirements. This may be planned with our learning consultants at the time of course registration.

Upon completion of any training program, while we cannot guarantee employment, we can connect you to recruiters and job vacancies from within our network.

NADIA Training Institute supports several different payment methods including cost-free instalment payment plans. Find out more by speaking to one of our learning consultants.

For partnership and business development inquiries, please contact us at training@nadia-training.com.

Check out our Help and Support center to find quick answers to your questions.