DIGITAL
MARKETING
PROFESSIONAL
Course

WHO IS DIGITAL MARKETING COURSE FOR?

Whether you are a student or a working professional, make your brand more visible with the help of our Digital Marketing Course at NADIA Training Institute in Dubai, Abu Dhabi and Sharjah. Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing.

The Digital Marketing Course will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

WHAT WILL I LEARN?

Search engine optimisation

  • Definitions and terminologies
  • How search engines work in a nutshell
  • Google algorithms overview
  • Keywords intention and categorization
  • Keywords research for effective SEO planning
  • SEO process (technical SEO, On-page SEO & Off-page SEO)
  • Website URL structuring for search engines
  • How to write meta-tags that attract eyeballs and more traffic to your website
  • Website content optimization tactics (headings, paragraphs, internal linking, image optimization and more)
  • Get your website pages indexed by Google fast and easy
  • Link-building: How to get your website appear on other websites – Learn a process that’s super easy and very little known among SEOs
  • SEO analysis and tracking

Google ads (PPC): Search network

  • Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc.)
  • The secret to a successful Google Ads campaign
  • Find and select high quality keywords that will generate revenue and a positive ROI
  • Understanding the structure of Google Ads platform
  • How to plan your campaigns’ budget and estimate results
  • Write ads that capture the searchers’ attention and heart – attract clicks and leads
  • Landing pages: How to create landing pages that convert
  • First look at Google Ads interface – quick walk through to get you familiar with the unknown
  • Build a winning campaign structure that will get you results – Every single time! (Worksheets and checklists are provided as a bonus)
  • Mastering Google Ads extensions for space domination and action generation
  • Understand bidding strategies and how to use them effectively
  • One simple strategy to cut your Google Ads cost by more than 20% and still get better results + bonus optimization tactics
  • Reporting and analysis of your campaigns against your goals

Google ads (PPC): Display network

  • Double your traffic and find new opportunities with Google Display Network (GDN)
  • Targeting options on GDN and how to use them
  • How to create responsive ads and let go with design process and cost
  • YouTube ads: Hidden gems for all businesses that know how to use them
  • Gmail ads: Untapped opportunities and the results will always come positive if you follow our strategy
  • Measuring the impact of your GDN campaigns

Digital sales funnel

  • Digital sales funnel definition
  • The importance of sales funnels for your brand growth
  • How to create and package irresistible offers that your competition can’t cope with
  • Up selling tactics to enhance your offers impact
  • How to write content that captures attention and drives action
  • Building your sales funnel landing pages
  • How to use email marketing to nurture your funnels and maximise your revenue

Social media advertising : Facebook & Instagram ads

  • Definitions and introduction to Facebook ad platform
  • Type of Facebook ads
  • Facebook targeting options
  • Facebook pixel definition and set up
  • Custom audiences definition and set up
  • What are custom conversions and how to set them up
  • Effective ads targeting to maximize your leads & revenue
  • Writing a compelling ad copy that gets results
  • Designing your ad creatives
  • How to build and segment your campaigns to work on autopilot for you
  • Tracking the success of your campaigns

Google analytics

  • What is Google Analytics and how it works?
  • Definitions (User, Session & Hit)
  • Understand Dimensions and Metrics
  • Demystifying Google Analytics account structure
  • Setting up your Google Analytics tag through Google Tag Manager
  • How to configure your Google Analytics account to keep user data for longer, collect demographics and create audiences for your remarketing campaigns on Google Ads
  • Auditing Google Analytics implementation using Google Chrome extensions
  • Tracking your non-google platforms the right way in Google Analytics such as social media and email marketing platforms
  • Surprising facts about some Google Analytics metrics
  • How to set up Google Analytics goals (conversions) tracking
  • Live Google Analytics walk through focusing on the most important reports (Audience, Acquisition, Behavior, and Conversions)

Digital marketing plan and strategy

  • The fundamentals of digital marketing strategy and why you should CREATE your own today
  • Defining your target audience
  • Creating your avatar
  • Linking your business objectives with your digital marketing objectives
  • Formulating your marketing funnel based on your digital marketing objectives
  • Mapping your digital marketing channels and content to your funnel
  • Assessing your internal human resources and budget to ensure your strategy is geared toward success
  • Outsourcing your digital marketing actions to a third-party: How to choose the right partner
  • Controlling and reviewing your digital marketing efforts
  • Definitions and terminologies
  • How search engines work in a nutshell
  • Google algorithms overview
  • Keywords intention and categorization
  • Keywords research for effective SEO planning
  • SEO process (technical SEO, On-page SEO & Off-page SEO)
  • Website URL structuring for search engines
  • How to write meta-tags that attract eyeballs and more traffic to your website
  • Website content optimization tactics (headings, paragraphs, internal linking, image optimization and more)
  • Get your website pages indexed by Google fast and easy
  • Link-building: How to get your website appear on other websites – Learn a process that’s super easy and very little known among SEOs
  • SEO analysis and tracking
  • Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc.)
  • The secret to a successful Google Ads campaign
  • Find and select high quality keywords that will generate revenue and a positive ROI
  • Understanding the structure of Google Ads platform
  • How to plan your campaigns’ budget and estimate results
  • Write ads that capture the searchers’ attention and heart – attract clicks and leads
  • Landing pages: How to create landing pages that convert
  • First look at Google Ads interface – quick walk through to get you familiar with the unknown
  • Build a winning campaign structure that will get you results – Every single time! (Worksheets and checklists are provided as a bonus)
  • Mastering Google Ads extensions for space domination and action generation
  • Understand bidding strategies and how to use them effectively
  • One simple strategy to cut your Google Ads cost by more than 20% and still get better results + bonus optimization tactics
  • Reporting and analysis of your campaigns against your goals
  • Double your traffic and find new opportunities with Google Display Network (GDN)
  • Targeting options on GDN and how to use them
  • How to create responsive ads and let go with design process and cost
  • YouTube ads: Hidden gems for all businesses that know how to use them
  • Gmail ads: Untapped opportunities and the results will always come positive if you follow our strategy
  • Measuring the impact of your GDN campaigns
  • Digital sales funnel definition
  • The importance of sales funnels for your brand growth
  • How to create and package irresistible offers that your competition can’t cope with
  • Up selling tactics to enhance your offers impact
  • How to write content that captures attention and drives action
  • Building your sales funnel landing pages
  • How to use email marketing to nurture your funnels and maximise your revenue
  • Definitions and introduction to Facebook ad platform
  • Type of Facebook ads
  • Facebook targeting options
  • Facebook pixel definition and set up
  • Custom audiences definition and set up
  • What are custom conversions and how to set them up
  • Effective ads targeting to maximize your leads & revenue
  • Writing a compelling ad copy that gets results
  • Designing your ad creatives
  • How to build and segment your campaigns to work on autopilot for you
  • Tracking the success of your campaigns
  • What is Google Analytics and how it works?
  • Definitions (User, Session & Hit)
  • Understand Dimensions and Metrics
  • Demystifying Google Analytics account structure
  • Setting up your Google Analytics tag through Google Tag Manager
  • How to configure your Google Analytics account to keep user data for longer, collect demographics and create audiences for your remarketing campaigns on Google Ads
  • Auditing Google Analytics implementation using Google Chrome extensions
  • Tracking your non-google platforms the right way in Google Analytics such as social media and email marketing platforms
  • Surprising facts about some Google Analytics metrics
  • How to set up Google Analytics goals (conversions) tracking
  • Live Google Analytics walk through focusing on the most important reports (Audience, Acquisition, Behavior, and Conversions)
  • The fundamentals of digital marketing strategy and why you should CREATE your own today
  • Defining your target audience
  • Creating your avatar
  • Linking your business objectives with your digital marketing objectives
  • Formulating your marketing funnel based on your digital marketing objectives
  • Mapping your digital marketing channels and content to your funnel
  • Assessing your internal human resources and budget to ensure your strategy is geared toward success
  • Outsourcing your digital marketing actions to a third-party: How to choose the right partner
  • Controlling and reviewing your digital marketing efforts

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    I really enjoyed the training and felt so comfortable during that period.  The instructor’s style was very effective by explaining every subject and giving examples for each one. I really recommend my friends to come and participate in courses here
    • Zana Namiq
    • NADIA Training Alumni
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    Today I completed online Personality Development training conducted by Mr Tinu Thomas. The sessions were very informative, inspiring and interesting. He gave real life like examples which helped me understand the concepts clearly. My confidence level improved and I hope this course would help me pursue my future career in a better way. Thank you so much, Tinu.
    • GS Meera
    • NADIA Training Alumni
  • Client Image

    I just completed my training at Nadia with the trainer (Tinu Thomas). Tinu made the classes so interesting and he gave attention to each student. Classes were very informative. I will definitely recommend to my friends. 🙂 Mariska was so helpful throughout the course for any assistance. Thank you so much to team Nadia!
    • Sherin Kabeer
    • NADIA Training Alumni
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    I did my PHRM training with Mr. Tinu from Nadia and it was a fruitful learning experience for me. Mr. Tinu is a great trainer and he gives attention to each student in his class. He always ensures that each student understand every concept. I'm so glad that I chose Nadia and had the chance to learn from the best. Looking forward to do more professional trainings with Mr. Tinu.. Thank you Mr. Tinu and Nadia !!
    • Hashini K
    • NADIA Training Alumni

Frequently Asked Questions

NADIA Training Institute has been the benchmark for professional training in the Gulf market for more than 38 years. We have built thousands of careers and developed skill sets with our world-class training courses. Whether you want to enhance your job prospects or increase your productivity at work, you will find suitable courses at NADIA.

Yes, we do offer weekend and weekday classes based on students requirements. This may be planned with our learning consultants at the time of course registration.

Upon completion of any training program, while we cannot guarantee employment, we can connect you to recruiters and job vacancies from within our network.

NADIA Training Institute supports several different payment methods including cost-free instalment payment plans. Find out more by speaking to one of our learning consultants.

For partnership and business development inquiries, please contact us at training@nadia-training.com.

Check out our Help and Support center to find quick answers to your questions.