Digital Marketing | Digital Innovation and Transformation | NADIA Training Institute
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Digital Marketing

Digital Marketing

Duration: 30 hours

Course Description:
 
Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. This training will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
 
Target Audience:
 
  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business Owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
 
Course Objective:
 
  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives.
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business
 
Module 1: Search engine optimization
 
  • Definitions and terminologies
  • How search engines work in a nutshell
  • Google algorithms overview
  • Keywords intention and categorization
  • Keywords research for effective SEO planning
  • SEO process (technical SEO, On-page SEO & Off-page SEO)
  • Website URL structuring for search engines
  • How to write meta-tags that attract eyeballs and more traffic to your website
  • Website content optimization tactics (headings, paragraphs, internal linking, image optimization and more)
  • Get your website pages indexed by Google fast and easy
  • Link-building: How to get your website appear on other websites - Learn a process that's super easy and very little known among SEOs
  • SEO analysis and tracking
 
Module 2: Google Ads (PPC): Search Network
 
  • Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc.)
  • The secret sauce of a successful Google Ads campaign
  • Find and select high quality keywords that will generate revenue and a positive ROI
  • Understanding the structure of Google Ads platform
  • How to plan your campaigns’ budget and estimate results
  • Write ads that capture the searchers’ attention and heart – attract clicks and leads
  • Landing pages: How to create landing pages that convert
  • First look at Google Ads interface – quick walkthrough to get you familiar with the unknown
  • Build a winning campaign structure that will get you results – Every single time! (Worksheets and checklists are provided as a bonus)
  • Mastering Google Ads extensions for space domination and action generation
  • Understand bidding strategies and how to use them effectively
  • One simple strategy to cut your Google Ads cost by more than 20% and still get better results + bonus optimization tactics
  • Reporting and analysis of your campaigns against your goals
 
Module 3: Google Ads (PPC): Display Network
 
  • Double your traffic and find new opportunities with Google Display Network (GDN)
  • Targeting options on GDN and how to use them
  • How to create responsive ads and let go with design process and cost
  • YouTube ads: Hidden gems for all businesses that know how to use them
  • Gmail ads: Untapped opportunities and the results will always come positive if you follow our strategy
  • Measuring the impact of your GDN campaigns
 
Module 4: Digital sales funnels
 
  • Digital sales funnel definition
  • The importance of sales funnels for your brand growth
  • Strategizing your funnel value ladder
  • How to create and package irresistible offers that your competition can’t cope with
  • Upselling tactics to enhance your offers impact
  • How to write content that captures attention and drives action
  • Building your sales funnel landing pages
  • How to use email marketing to nurture your funnels and maximise your revenue
 
Module 5: Social Media advertising: Facebook & Instagram ads
 
  • Definitions and introduction to Facebook ad platform
  • Type of Facebook ads
  • Facebook targeting options
  • Facebook pixel definition and set up
  • Custom audiences definition and set up
  • What are custom conversions and how to set them up
  • Effective ads targeting to maximize your leads & revenue
  • Writing a compelling ad copy that gets results
  • Designing your ad creatives
  • How to build and segment your campaigns to work on autopilot for you
  • Tracking the success of your campaigns
 
Module 6: Google Analytics
 
  • What is Google Analytics and how it works?
  • Definitions (User, Session & Hit)
  • Understand Dimensions and Metrics
  • Demystifying Google Analytics account structure
  • Setting up your Google Analytics tag through Google Tag Manager
  • How to configure your Google Analytics account to keep user data for longer, collect demographics and create audiences for your remarketing campaigns on Google Ads
  • Auditing Google Analytics implementation using Google Chrome extensions
  • Tracking your non-google platforms the right way in Google Analytics such as social media and email marketing platforms
  • Surprising facts about some Google Analytics metrics
  • How to set up Google Analytics goals (conversions) tracking
  • Live  Google Analytics walkthrough focusing on the most important reports (Audience, Acquisition, Behavior, and Conversions)
 
Module 7: Digital marketing plan and strategy
 
  • The fundamentals of digital marketing strategy and why you should CREATE your own today
  • Defining your target audience
  • Creating your avatar
  • Linking your business objectives with your digital marketing objectives
  • Formulating your marketing funnel based on your digital marketing objectives
  • Mapping your digital marketing channels and content to your funnel
  • Assessing your internal human resources and budget to ensure your strategy is geared toward success
  • Outsourcing your digital marketing actions to a third-party: How to choose the right partner
  • Controlling and reviewing your digital marketing efforts

 

 

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