-: NADIA :-

At NADIA, we provide professional level courses that enables our students to meet on-the-job challenges in the dynamic corporate environment...

Digital Marketing Course

Digital Marketing Course

Duration: 30 Hours

Why attend?
 
The Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with no or some experience in digital marketing.
Participants will work on a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered in the course consist of Conversion Tracking on Social Media, Conversion Rate Optimization (CRO), advanced Search Engine Optimization (SEO) techniques, using Ad Roll, and influencer & affiliate marketing.
 
Who should attend?
 
Professionals who are looking to improve their digital marketing skills and enhance their marketing careers. This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and all business persons with no or some experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Sales representative, sales supervisors, sales managers and account managers who are interested in developing their digital marketing skills for seizing more business opportunities.
 
Course Methodology
 
The course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation in a digital world.
 
Course Objectives
 
By the end of the course, participants will be able to:
  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google AdWords
  • Increase business leads
  • Use unconventional advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Employ powerful display retargeting techniques using AdRoll
  • Understand and utilize the power of influencers’ marketing and affiliate marketing
 
Target Competencies
  • Social media advertising techniques
  • Paid and organic search techniques
  • Display and retargeting
  • Influencers and affiliate marketing
  • Business competitor search and analytics

 

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